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You Already Know How to Detail. This Is the Business Half.Prices, Website, Google, Scripts — One DownloadEarly Black Friday Sale — 75% Off + Instant DownloadBuilt From a Working Mobile Detailing Operation30-Day Money-Back GuaranteeYour First 14 Days, Already Planned You Already Know How to Detail. This Is the Business Half.Prices, Website, Google, Scripts — One DownloadEarly Black Friday Sale — 75% Off + Instant DownloadBuilt From a Working Mobile Detailing Operation30-Day Money-Back GuaranteeYour First 14 Days, Already Planned
THE DRIVEWAY DESK
I could detail. I just didn't know what to charge.

You Already Know How to Detail. Here's the Business Half Nobody Hands You.

Five reasons new mobile detailers are buying the kit that hands them the prices, the website and the exact texts — the part that, in one reviewer's words, the good detailers “really lacked.”

A new detailer kneeling by a freshly detailed sedan in a customer's driveway, checking a booking on his phone
Reason #1

The Washing Was Never the Hard Part. Nobody Showed You the Business.

You can get a car looking new. Maybe you've been doing it for friends, family, the neighbor with the minivan. Then someone asks what you charge for an SUV, and you make up a number on the spot.

That's where most new detailers stall. Not on the paint. On the questions nobody covers: what to charge, how to show up on Google, what to text when a quote goes quiet, what to say when a customer wants a discount.

One Amazon reviewer put it plainly about the detailers he learned from: some were good, but they “really lacked the business part of it.” Detail CEO is that part. It isn't a course you watch. It's the actual files, built from a working mobile detailing operation, that you fill in with your own name, your own towns and your own prices.

i18 of the 126 reviews and comments we read named the business side — pricing, packages, marketing, a plan — as the thing they were looking for. Tied for the most-mentioned reason of all.
Hands holding a tablet showing the Packages & Prices tab of the Detail CEO spreadsheet
Reason #2

Six Files. One Order. Here's What's Actually Inside.

It opens with a two-page Quick Start: which file to open, in what order, and a 14-day checklist with one job per day. Day 1 is your name and service area. Day 9 is your website. Day 12 is your Google Ads campaign.

The Business Command Center is a 13-tab spreadsheet for Excel or Google Sheets. You set three packages — a Regular Detail, a Full Detail and a Maintenance Plan — priced by sedan, SUV and 3-row. The Pricing Calculator checks every package, and anything priced too low says Raise price. Tabs are color-coded so you only see what you need this week.

Then the 25-page playbook with a glossary at the back, the Detailing SOPs you print and follow on every car, and 11 pages of scripts and templates: phone scripts, objection handling and 40+ texts, DMs and emails.

iStraight answer on “I could get this free on YouTube”: you can get gear lists and wash technique free. The free videos we read stop before the spreadsheet, the website and the exact words to text a customer. That's the part this kit is.
See the Early Black Friday Sale — 75% Off
$24.95 today · Free Upcharge Guide · Instant download · 30-day money-back guarantee
Editing the ready-made dark detailing website on a laptop in a garage
Reason #3

A Website Today. A Google Profile This Week. The Phone Starts Ringing From Strangers.

Friends and family will only book you so many times. The next customers come from a search: someone types “mobile detailing” and your town, and either you show up or the other guy does.

The kit gives you a ready-made website — a dark, phone-first page with your three packages, a quote form and tap-to-call buttons — plus the same page as plain copy to paste into Wix, Squarespace, GoDaddy or Carrd if you'd rather not touch code. You add your photos and your prices, and it's live.

Next to it: a Google Business Profile checklist, a Google Ads blueprint with the keywords and negatives already written, and a launch plan for your first two or three neighbor details, with a review request that follows Google's rules. The texts that turn a quote into a booking are in the scripts file, word for word.

iIn the kit: index.html website, website copy for 4 site builders, Google Business Profile steps, Google Ads campaign tab, review request templates. No coding needed for the site-builder route.
A detailer rinsing an SUV in a customer's driveway on a Saturday morning, white work van at the curb
Reason #4

Start on Saturdays. Grow It on Your Own Schedule.

Most people reading this already have a job. One commenter put it the way a lot of you would: “I work my trucking job during the week. But eventually want to do this full time.” The kit is built for that order of operations.

Your booking app only shows the hours you open. A missed-call text-back answers the customer who rings while you're at work. And every walk-around ends with the Maintenance Plan offer: the same customer, every other week, same day and time, on a signed agreement that's already written for you. The Membership Calculator shows what a full roster of regulars looks like on your calendar.

It also covers the boring part that protects you: registering the business, the EIN, a business bank account, insurance quotes before your first paid job, water runoff, and a vehicle condition form you fill in before you touch a car.

iStraight answer on insurance and legal: the playbook's section 13 walks the setup steps and what to ask an insurer. It isn't legal advice, and rules vary by state and city — check yours.
A detailer handing the keys back to a smiling customer beside her finished car
Reason #5

$24.95 During the Sale. Every File Is Yours. Your First 14 Days, Already Planned.

One Amazon reviewer said a book in this category would “answer questions you didn't even know you had.” That's the job here, except the answers come as files you use the same night.

$24.95 during the Early Black Friday Sale, down from $197.99. One-time payment, instant download. In the kit: the Quick Start with the 14-day checklist, the 25-page Business Playbook, the Detailing SOPs, the Scripts & Message Templates, the 13-tab Business Command Center for Excel or Google Sheets, and the website — the ready-made page plus copy for site builders.

Put it next to one job. The kit's own example price for a single Full Detail on a sedan is $295. The whole kit costs less than that one job, and you keep every file for as long as you run the business.

Start before spring. The kit includes a winter survival guide, so the slow months go into your Google profile, your website and your first regulars instead of waiting for March.

i$24.95 today, down from $197.99. Instant download and a 30-day money-back guarantee. If you open the files and they're not what this page says, you get every dollar back.
So — What Is It?
Meet the Detail CEO Kit

The business half of a mobile detailing company, as six files you fill in: your packages and prices, your website, your Google setup, your scripts and a 14-day plan to put it all to work. Built from a working mobile detailing operation. You already have the detailing.

The Detail CEO kit laid out: laptop with the website, tablet with the spreadsheet, phone with a text template and four printed files
✓00 Quick Start + 14-day checklistWhat to open, in what order, and one job for each of your first 14 days
✓01 Business Playbook (25 pages)Pricing, gear, Google, booking, reviews, retention, the winter guide and a glossary
✓02 Detailing SOPs + 03 Scripts & TemplatesStep-by-step for every package, plus phone scripts and 40+ texts, DMs and emails
✓04 Business Command Center (13 tabs)Packages, pricing calculator, startup budget, chemicals, job log, P&L and KPIs. Excel or Google Sheets
✓05 Website, ready to launchA ready-made page you edit, or the same page as copy for Wix, Squarespace, GoDaddy or Carrd
✓Free bonusQuote From Photos: the Upcharge GuideA $19.95 PDF, yours free with the kit: the 6 photos to ask for, an upcharge menu by vehicle size, and the scripts to quote pet hair, sand and stains
✓InstantDownload right after checkoutNothing ships. Open it tonight
✓30-Day Money-Back GuaranteeOpen the files. Use them. Then decide.
What new detailers add on
The kit is the business. This is the street marketing that goes with it.
The Local Marketing Pack: flyers, door hangers, business and review cards and social post templates you edit in Canva, plus a content and promo playbook for your first months. None of it is required. It's a one-click add-on on the product page, if you want it.
$197.99$24.95SAVE 50%

Why 75% Off in October? It's the Early Black Friday launch price for the first detailers who buy it. When the sale ends, the kit goes back to $197.99. It's still one payment, no subscription and no call to book.

Get Detail CEO — 75% Off →
$24.95 · Free Upcharge Guide · Instant download · 30-day money-back guarantee
30-Day Money-Back Guarantee
Open the files. Use them. Then decide.
Fill in your business info, set your three packages, and run the Pricing Calculator. If the kit isn't what this page describes, email us within 30 days for every dollar back. If you're already checking off Day 2, you already know.
What new detailers say about getting the business side right
Verbatim verified-purchase reviews of detailing business books — not Detail CEO reviews
Verified purchase
“It will answer questions you didn't even know you had”
This was recommended by some automotive detailing gurus from some articles I was reading about starting a detail business. This book is awesome, it really does spell out a lot of things you may not have thought about. It is up to date as well. It will answer questions you didn't even know you had and make you think about things you may have never thought of, in addition to answering the questions you do have. Highly recommend.
Verified purchase review · Detailing business books
Verified purchase
“Marketing can be challenging when you don't know how”
Great book alot great information, thank you for giving me more guidance in moving forward with my moblie business marketing can be challenging when you don't know how
Verified purchase review · Detailing business books
Verified purchase
“Not written by an actual owner and the difference in the information is surprising”
I just finished reading your book and wanting to personally thank you for the info you shared. You answered a lot of questions and I am very excited to start my own car wash in the near future. I have to admit that I read another car wash starter book before yours that was not written by an actual owner and the difference in the information is surprising. I feel sorry for those that jump into this game after reading a book like that and thinking they know everything they need to get started. You did a great job.
Verified purchase review · Car wash business books
Verified purchase
“This book answered many of my questions”
The speed of the delivery was awesome, even during the holidays! Thanks amazon. This book was a pretty short one but did not cut any corners. It was very informative. This book answered many of my questions. Will be starting my auto detail business soon!
Verified purchase review · Detailing business books
You already know how to make a car look new. This is how you make it a business people can find, book and come back to.

$24.95 during the Early Black Friday Sale, one time. Six files: the prices, the website, the Google setup, the scripts and a 14-day plan. Plus the Upcharge Guide, free. Instant download and 30 days to change your mind. You bring the detailing.

Get Detail CEO — 75% Off →
Day 1 is picking your name. Day 2 is making it official.